The Next Record-Breaking Auction For Michael Jordan Memorabilia And Footwear.​

The upcoming Michael Jordan sneaker auction at Sotheby’s has been making headlines recently, with some predicting that it will set a new record for sneaker sales. This auction follows closely on the heels of the sale of a Michael Jordan game-worn jersey, which also set a record at auction. However, many are predicting that the sneaker auction will surpass the jersey sale in terms of both price and cultural significance.

In a recent article in The Wall Street Journal, it was reported that Sotheby’s will be selling off a portion of Michael Jordan’s personal sneaker collection, which includes some of the most iconic and sought-after sneakers of all time. This collection is expected to fetch millions of dollars at auction, with some predicting that it could even surpass the $560,000 sale price of Jordan’s game-worn jersey.

The reason for this is simple: sneakers have become more than just a type of footwear. They have become a cultural phenomenon, with millions of people around the world collecting, buying, and trading sneakers like they are works of art. And Michael Jordan is at the center of this sneaker culture.

As reported in a recent tweet by ESPN, the Jordan Brand made over $3.6 billion in revenue in 2020, with the majority of that coming from sneaker sales. This is a testament to the cultural significance of Jordan’s sneakers, and to the impact that he has had on the world of sneakers as a whole.

Given this cultural significance, it’s not surprising that collectors are willing to pay top dollar for Michael Jordan’s personal sneaker collection. And it’s likely that this auction will attract a whole new generation of sneakerheads who are eager to own a piece of sneaker history.

In conclusion, the Michael Jordan sneaker auction at Sotheby’s is set to be a record-breaking event, with some predicting that it will surpass the sale of Jordan’s game-worn jersey in terms of both price and cultural significance. Sneakers have become a global phenomenon, and Michael Jordan is at the center of this culture. It will be interesting to see how much his personal sneaker collection sells for, and what impact it will have on the world of sneaker collecting as a whole.

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To read more about each auction, check out these articles:

https://www.wsj.com/articles/michael-jordan-sneaker-collection-sothebys-auction-sale-21e4fd3d
https://www.cnbc.com/2022/09/16/michael-jordan-jersey-10point1-million-sothebys-record-memorabilia.html